About
AfterClub is a premium publishing company, founded in 2021 by Koen Galle.
We are cultural experts, driven by a deep passion for music, visual culture and nightlife, shaping and preserving its legacy through innovative projects and creative storytelling.
We seamlessly blend our own creative projects with client-driven collaborations, delivering customized solutions across various fields.
We can make your book come to life and guide your project toward realistic financing, maximizing the potential of your community with a strong focus on direct-to-customer sales and immediate-impact marketing.
We specialize in custom-tailored solutions, offering comprehensive A-to-Z support or targeted expertise based on specific needs.
Inklapbare content
Previous projects
They speak about us
Distribution
Looking for our book distributor in Belgium? News Distribution!
Looking for our international distributor? Antenne Books!
Services
Project management
- Hiring and managing authors and creators
- Planning and ensuring deadlines
- Managing relationships with stakeholders
- Collaborating with all partners, for example: printing house, distributors, retailers, digital platforms, …
Editorial strategy and vision
- Defining the editorial direction
- Development of all content, texts or visual assets
- Ensuring representation and inclusivity in content
- Ensuring high-quality editorial standards across all formats
- Managing beta readers, fact-checkers, and proofreaders
Artistic direction
- Curation and media selection
- Overseeing design and layout
- Print & production quality control
Archival Management & Digital Preservation
- Identifying, cataloging, and organizing historical materials (flyers, photography, books, magazines, merchandise, etc.)
- Find solutions for long-term physical preservation
- Scanning or photographing physical items for digital archiving.
- Assigning metadata (descriptions, tags, dates, context) to make the digital archive searchable and accessible.
Distribution & stock management
- Managing partnerships with bookstores, online platforms, and direct-to-consumer channels
- Managing distribution partners for national and international distribution
Webshop management
- Setting up a unique webshop or unique product page integrated in Afterclub.be
- Adding, updating, and maintaining product listings with compelling production descriptions
- Managing inventory levels and stock availability.
- Managing integrations with payment gateways, shipping services, and customer accounts.
- Handling order tracking, shipping, and logistics.
- Managing packaging and ensuring timely deliveries.
- Overseeing returns, refunds, and customer service inquiries.
Financial & rights management
- Budgeting, funding, and financial planning.
- Ensuring intellectual property rights and contractual agreements are well managed.
- Assisting in applying for sponsorships or grants when applicable.
- Handling invoicing, tax compliance, and reporting.
- Provide monthly, quarterly or on request statements
- Open accounting, with no grey areas.
Communication, marketing and PR.
- Crafting and executing promotional campaigns across digital and physical platforms.
- Managing digital marketing across social and online media
- Managing multi-language PR and press attention, including dedicated press releases
- Providing promotional assets such as product pictures and video trailers
Event management
- Organizing book launches, live events, exhibitions, and panel discussions in support of the publication.
Koen Galle
For the past ten years, Koen Galle has unearthed countless stories about Belgium's rich electronic music and nightlife scene. The avid writer is an expert by experience. He got bitten by the dance music bug in the late nineties, eventually making a name for himself as a club and radio DJ. Over time, he became captivated by the history of his culture.
In 2014 he published the book ‘The Vinyl Frontier’ in collaboration with Red Bull Belgium, showing the private collections of famous Belgian diggers. In 2018 he set up ‘Brusseleir Digger’, an exhibition in ING Art Center Brussels during Listen Festival. In 2020 Koen Galle founded the content platform ‘Our Scene’ for Listen Festival, where he interviews Belgium's finest tastemakers in electronic music and beyond. In 2021 he created the publishing house ‘AfterClub’ and presented ‘Missing The Club’, a book written in the midst of the Covid pandemic. In 2023 he presented the complete flyer archive in book form by iconic Belgian house DJ Smos & Baby Bee. In 2024 he published a book about the history of Fuse, the iconic nightclub celebrating its 30th birthday.
Koen is also active as a DJ (Kong DJ), runs a record label (Hi Scores) and has a passion for long distance running.
